This branding project focused on capturing Alba Ramos’s intimate and emotional photography style. Using her full name as the brand reinforces both her personal and professional presence.

The inspiration came from the meaning of “Alba” (dawn), which guided a color palette based on natural sunrise tones — soft blues, pinks, and lilacs — evoking calm, light, and emotional depth. The chosen typeface, Sofia Regular, brings elegance and approachability, aligning with the brand’s artistic personality.

A minimalist camera icon was designed to accompany the logotype and is also used as a subtle visual texture across applications. The brand includes multiple logo variations to ensure flexibility across formats and platforms.

The slogan “Photos taken with calm and with soul” communicates the slow, intentional, and soulful nature of her work.

The final mockups demonstrate how the visual system comes to life across business cards, packaging, merchandise, and digital platforms — ensuring a cohesive and adaptable identity for a thoughtful and professional brand.