Creative Process Alba Ramos is a photographer with an artistic style that captures authentic emotion through carefully composed imagery. Her personal brand required a visual identity that would evoke elegance, serenity, and a deep connection to nature. 1. Naming and ConceptA list of conceptual and photography-related names was initially explored, the decision was made to use Alba Ramos as the brand name, reinforcing her personal and professional identity. 2. Context and InspirationThe starting point was the meaning behind her name — “Alba,” (dawn), this inspired a color exploration using natural sunrise tones — blues, pinks, and lilacs — to reflect the calm, light, and emotional depth of her photography. 3. TypographyAfter exploring various typographic styles, the chosen font, Sofia Regular, combines soft curves and an elegant feel, perfectly matching the brand’s artistic and approachable personality. 3. Color Palette Some moodboards were created using real landscape photography to extract color palettes reminiscent of sunrises and sunsets. The final selection includes tones like navy blue (#1E274A), muted teal (#50737C), and soft pinks (#D18F8E, #A86475), achieving a balance between warmth, elegance, and visual sophistication. 5. Visual Icon A minimalist camera icon was designed to accompany the logotype, framing the brand name while reinforcing the connection to photography. This icon also functions as a visual texture used across brand applications. 5. Logotype and Variations Multiple versions of the logo were developed to ensure versatility across formats: full-color, monochromatic, and high-contrast applications. The main version highlights the harmonious integration between the camera icon and the name “Alba Ramos,” providing a strong yet delicate visual presence. 6. Slogan and Brand Tone The chosen slogan was:“Photos taken with calm and with soul” This phrase communicates the pace, intention, and emotional depth behind Alba’s photography. It captures the essence of her brand — slow, soulful, and meaningful. 7. Brand Applications The final mockups showcase how the identity works across real-world uses: business cards, packaging, merchandise, and digital branding. These applications demonstrate a consistent and flexible visual system, ready for implementation across social media and beyond.

Creative Process The creative process for Maquiart began with an exploration of vibrant colors and artistic typography, aiming to capture the brand’s essenceof makeup as a form of art. 1. Color Exploration A dynamic palette of purple, orange, pink, and mint was chosen to convey creativity, femininity, and sophistication.   2. Typography Development Handwritten script fonts were explored to reflect elegance, creativity, and a personal touch. 3. Logo Design Various graphic and illustrative concepts were developed blending color and expressive elements. 4. Slogan and Brand Tone The slogan “Artistic Beauty and Illusion” encapsulates the essence of Maquiart’s brand identity, merging the artistry of makeup with the transformative magic it creates. The phrase conveys Maquiart’s mission to provide more than just makeup services — it promises an experience where beauty meets imagination, and every face becomes a living canvas. 5. Brand Applications The final mockups showcase how the identity works across real-world uses. These applications demonstrate a consistent and flexible visual system, ready for implementation across social media and beyond.