The creative process for Maquiart began with an exploration of vibrant colors and artistic typography, aiming to capture the brand’s essence of makeup as a form of art.
1. Color Exploration
A dynamic palette of purple, orange, pink, and mint was chosen to convey creativity, femininity, and sophistication.
2. Typography Development
Handwritten script fonts were explored to reflect elegance, creativity, and a personal touch.
3. Logo Design
Various graphic and illustrative concepts were developed blending color and expressive elements.
4. Slogan and Brand Tone
The slogan “Artistic Beauty and Illusion” encapsulates the essence of Maquiart’s brand identity, merging the artistry of makeup with the transformative magic it creates.
The phrase conveys Maquiart’s mission to provide more than just makeup services — it promises an experience where beauty meets imagination, and every face becomes a living canvas.
5. Brand Applications
The final mockups showcase how the identity works across real-world uses.
These applications demonstrate a consistent and flexible visual system, ready for implementation across social media and beyond.